Why you can trust a ZADA badge
A badge here is not a popularity tick. It means a real, identified person or organisation proved they control the channel.
Real people, real passports
Every owner verifies who they are by sharing a passport credential from their ZADA wallet. Only the display name and photo they choose are shown publicly — passport numbers, dates of birth and document images are never published.
You must prove you control the channel
Nobody can register a link just by typing it in. ZADA issues a one-time code, and you must show it on the channel before it is listed.
| Platform | How you prove it |
|---|---|
| Post the code publicly or add it to the Page's About section. Pages can also use "Connect account". | |
| Put the code in your bio, or post it in a story we can fetch. | |
| TikTok | Put the code in your bio, or post a video with the code in the caption. |
| YouTube | Add the code to your channel description or a community post. You can also use "Connect account". |
| Website | Add a DNS TXT record, or upload a file to /.well-known/zada-verify.txt. |
Control is re-checked periodically. If a channel changes hands or is hijacked, the badge is removed.
One channel, one owner
A channel can only be registered to one verified person or organisation. If someone else tries to claim it, the current owner is notified and the challenger must pass the control proof again. Because every claim is tied to a verified identity, a fraudulent claim has a real name attached to it.
Why scammers won't bother
Copying someone's video is anonymous. Claiming it with a passport is not.
Ready to protect your audience?