Why you can trust a ZADA badge
A badge here is not a popularity tick. It means a real person, identified with a passport, proved they control the channel. Verification for organisations is coming.
Real people, real passports
Every owner verifies who they are by sharing a passport credential from their ZADA wallet. The name on the passport is what appears next to their channels, and only after they agree to publish it. Passport numbers, dates of birth and photos are never passed to this site.
Don't have a wallet yet? Install it and add your passport(opens in a new tab).
You must prove you control the channel
Nobody can register a link just by typing it in. ZADA issues a one-time code for each channel, and it must appear on the channel before the channel is listed. Websites and YouTube are checked automatically. Facebook, Instagram and TikTok are checked by a ZADA staff member for now, which can take a few days.
| Platform | How you prove it | Checked by |
|---|---|---|
| Website | Add a DNS TXT record _zada-verify.<your domain>, or publish the code at /.well-known/zada-verify.txt. | Automatic |
| YouTube | Add the code to your channel description. | Automatic |
| Add the code to your Page's Intro / About section, or post it publicly on the Page. | ZADA staff | |
| Add the code to your bio. | ZADA staff | |
| TikTok | Add the code to your bio. | ZADA staff |
Control is checked when a channel is added. If you think a listed channel has changed hands or been hijacked, report it from the Check page and ZADA will review it. Automatic re-checks are coming.
One channel, one owner
A channel can only be verified for one owner. If someone else tries to claim a channel that is already verified, the claim is stopped and they are asked to report it, so ZADA staff can review who really controls it. Because every claim is tied to a verified identity, a fraudulent claim has a real name attached to it.
What it costs
Checking a channel is always free. Verifying your identity and your channels is free too. To be listed publicly, owners pay US$3 per month — the first 30 days are free, and you can cancel any time. Invited creators and partners can list for free with an invitation code.
Why scammers won't bother
Copying someone's video is anonymous. Claiming it with a passport is not.
Ready to protect your audience?